A Ride with Love
HeartWheels is an independent consumer‐to‐business booking & fleet management platform for the provision of dedicated transport for persons with disabilities (PWDs) who use wheelchairs. It aims to provide every PWD with transport wherever, whenever.
With the vision of providing every PWD with caring transportation services, “Care, Love, Humanity & Social Integration” are the core brand values that are introduced to convey the qualities of the services that HeartWheels offers to the PWD.
As usual, HVD met the challenge with rigorous research and study the creative brief carefully. We developed the brand identity, brand & livery guideline, corporate stationery and UX design (1st phase) for the app. As a result, the identity design was well received and further developed into a sub-brand (Book, Connect, Engage, Admin & Driver) hierarchy system so it could operate with a more holistic way.
*HeartWheels is managed and operated by SG Enable SG, an agency dedicated to enabling persons with disabilities.